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BA (Hons) Business & Marketing Management

Key Information
  • Campus Icon

    Campus: David Game College - London

  • Duration Icon

    Duration: 3 years

  • Mode of Study Icon

    Mode of Study: 2 days per week (Daytime or Evenings & Saturdays)*

  • Level of Study Icon

    Level of Study: Undergraduate

  • Next Start Date Icon

    Next Start Date: 3rd October 2022

  • Awarding Body Icon

    Awarding Body: University of Gloucestershire

  • UCAS code Icon

    UCAS code: N206

  • Intakes Icon

    Intakes: October


The BA (Hons) Business & Marketing Management programme is delivered in partnership with the University of Gloucestershire and is also accredited by the Chartered Institute of Marketing.

The university is proud that 95% of Gloucestershire graduates are in employment or further study within 6 months of graduating (University of Gloucestershire DHLE 2016/17).


In this course, you’ll gain a solid grounding in all aspects of business and marketing including customer behaviour and the global business environment. This will help you to become a well-rounded professional understanding both the operations of a business and how best to promote it.

You will also learn about managing people, strategic management, finance, and HR and you’ll learn how to connect brands and customers.



*In addition to the 2 days of timetabled classes learners are required to attend a personal tutor meeting twice per semester

  • Modules
  • Entry Requirements
  • Admissions Process
  • Course Specifications
  • Assessment
  • Progress
  • Careers

This undergraduate degree is offered as a full-time study programme for 3 years.

Year 1 Level Credits
Leadership & Management in an Organisational Context 4 15
The Global Business Environment 4 15
Academic, Personal and Professional Development 4 15
Live Management Enquiry Project 4 15
Marketing Principles 4 15
Managing Finance 4 15
Consumer Behaviour and Analysis 4 15
Marketing Communications 4 15
Total Credits 120


Year 2 Level Credits
Applied Management Skills 5 15
Digital Marketing: Fundamentals 5 15
Managing Projects to Achieve Results 5 15
International Marketing 5 15
Digital Marketing: Strategy 5 15
Accounting for Finance and Decision Makers 5 15
Marketing Management 5 15
Creating and Delivering Operational Plans 5 15
Total Credits 120


Year 3 Level Credits
Understanding Strategy 6 15
Business Research in Context: Strategy 6 15
Strategic Marketing 6 15
Brand Management 6 15
Servicing Virtual Environments 6 15
Strategies for Globally Responsible Leadership 6 15
Research Dissertation 6 30
Total Credits 120
Note: The BA (Hons) is awarded on completion of a minimum of 360 credits.

A typical offer would be 96 UCAS tariff points from:

UK and EU students:

  • A level standard or overseas equivalent
  • Other UK level 3 qualifications (e.g. Foundation Diploma, Access to HE Certificate, a BTEC Diploma/National, Advanced GNVQ or AVCE)
  • Overseas Qualifications equivalent to Level 3 (e.g. Diploma de Baccalaureate, Brandos Atestas, Ensino Medio, etc )
  • For more information on accepted international qualifications please visit our page here.

For more information please check the UCAS tariff table below.

Applicants who do not meet the minimum requirements for our three-year programme, or those who do not feel fully prepared for first-year entry, can be considered for the BA (Hons) Business Management four-year programme including a Foundation Year.


English Language Requirements:

Any student who has studied in a non-majority English speaking country will typically need to have achieved an IELTS score of 6.0 overall with no less than 5.5 in any band (or equivalent).

*If you do not meet the required standard of English requirement in the assessment, you will be offered our Pre-sessional English language course to help you improve your English to the necessary level to gain admission to the degree in Business Management.

Mature Students

We welcome applications from mature students (those aged 21 and over) even if you do not have traditional academic qualifications. We recognise that relevant experience can be just as valuable as formal qualifications and whether your experience is drawn from your work, voluntary activities or independent study, we would be delighted to hear from you. Please contact our Admissions Office and let them know what experience you have, and they will do their best to see if that experience can be matched to the course or courses you would like to pursue.


The College will ensure that the entry requirements are applied in accordance with institutional policy and that the admissions process will take the following format.

Step 1: Apply

All applicants must first create an online portal account with David Game Higher Education and complete the application form

Step 2: Upload Documents

All applicants must upload the following documents on the portal:

  • Examination transcripts (English translation where necessary), or notarized copies and English Language examination transcripts (where applicable)
  • Your CV
  • One written reference from an employer or place of study
  • A copy of your passport
  • A 400-500 word personal statement outlining the reasons for applying to your chosen programme, how you feel you will benefit from the programme of study, what contributions you will make to the College and how this will help your future career aspirations
  • Photo (Passport style picture)

Note: If you are not able to submit the documents online you can bring them to the college and a staff member can do it on your behalf.

Step 3: Arrange an Interview

  • Applicants will be subject to a personal interview where possible either by a member of the admissions team or an approved agency (where this is not possible acceptance will be based on the information contained in the application form and any supporting documents)
  • Arrange an appointment to visit DGHE to present certain original documents and attend an interview. You can do this via email admissions@dghe.ac.uk or via telephone 02032200347
  • Applications can also be submitted in person at our DGHE campus. Monday to Friday, 9am – 5pm.

Note: All applicants must present original examination transcripts on the interview day.

Step 4: Apply through UCAS

Applications to our full-time undergraduate courses must be made through UCAS. If you haven’t started a UCAS application yet, you can apply directly here.

Step 5: Accepting your Offer

  • Selection will be considered in the light of previous qualifications, past experience, and future aspirations
  • If you are successful in the interview, you will receive a formal ‘conditional offer’ issued by the college.
  • In order to receive your ‘unconditional offer’ from the University of Gloucestershire, you must satisfy any outstanding conditions and submit your application via UCAS.

UCAS course Information

Course code: N206

Institution code: B94

Campus Name: David Game College

Campus code: E

Course Duration: 3 years

Course Delivery: 2 days per week (Daytime or Evenings & Saturdays)*

*In addition to the 2 days of timetabled classes learners are required to attend a personal tutor meeting twice per semester

Course Fees: £9250 (Loans available from Student Loan Company)

Course Start Date: October 2022

Awarding Body: University of Gloucestershire

Note: UK/EU students may be eligible for study loans/grants from the Student Loans Company. This support can help finance both your studies and day-to-day living expenses (depending on the course level). You can find more information related to Student Finance and EU students by visiting the corresponding links. For more information, please contact the admissions team at info@dghe.ac.uk or T: 0203 220 0347

The assessment strategy is designed to ensure that learning outcomes are achieved and that there is a development of knowledge and skills. Independent learning is embedded within the programme and students develop a depth of understanding via synthesis, critical analysis and evaluation.

You will typically have one or two assessment points per module that are formally assessed. These range from individual coursework, to group work and examinations. In your last year of study, you will develop and present a dissertation project based on original research collected and analysed by you.

By the end of this course, you’ll be in an excellent position to apply for graduate training schemes and graduate roles. You’ll have a particular edge, thanks to your specialist studies, in roles such as marketing executive or branding strategist. As a marketeer, you’ll have knowledge and skills that help turn a good business into a great one.

After graduating from this course you could consider following specialised business and marketing postgraduate options such as an MSc in International Marketing, Digital Marketing or Strategic Business Management.

You will be well qualified to advance to a variety of opportunities and careers in general management or to start your own company. You would have acquired a broad range of knowledge and skills, allowing you to work in any field or business position, including operations and service management, customer management, project management, and retail management.


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Apply through UCAS

Applications to our full-time undergraduate courses must be made through UCAS. If you haven’t started a UCAS application yet, you can apply directly here for Daytime and here for Flexi we will process your UCAS application for you.

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